11 Oct 2024
Nykaa launched the 10-minute delivery pilot program in Borivali, Mumbai, and Licious rolled it out in Gurugram.
Joining the instant gratification bandwagon, Nykaa launched 10-minute deliveries in Mumbai. While it strives to expand to more pin codes within the city, it may do so under a separate brand name.
Beauty products like kajal pens, foundation creams, and daily skincare are among the top-selling and fastest-growing segments on q-commerce apps.
Bengaluru-based online meat shop Licious started with one-to-two-hour deliveries and reduced them to 15-30-minute supplies in Gurugram. It often delivers ahead of time and is looking to reduce it further depending on order density.
Flipkart launched Minutes service in NCR, Bengaluru, and Mumbai, and Amazon is set to introduce a similar offering. Swiggy started a 10-minute food delivery service called Bolt last week, motivating Zomato to bring back its 10-minute service from quick-service restaurants and cafes.
As the industry battles optimising inventory placement, it is expected to grow to $22 billion by 2027 from $2.8 billion in 2023.