11 Nov 2024
Swiggy is piloting “Yello” service marketplace, while Zomato is planning to introduce concierge services.
To diversify their offerings, Swiggy and Zomato are planning services marketplace. Swiggy is piloting a marketplace called “Yello”, offering to connect its customers with service professionals like lawyers, fitness trainers, dieticians, astrologers, and therapists, ET reported. It is yet to be clarified if Yello will be a part of the Swiggy app.
Swiggy is experimenting with a new premium membership called “Rare” offering well-to-do users exclusive access to high-end events like Formula One races, art exhibitions, concerts, and priority bookings at luxury restaurants.
Zomato recently acquired Paytm’s event booking business, Insider for ₹2,048 crore. It is now creating a WhatsApp-enabled concierge service operated by human customer service agents instead of chatbots to offer a more personalised experience.
Swiggy is creating a superapp, hosting Instamart, Dineout, and Swiggy Genie. Zomato offers different services via separate apps, like Blinkit for superfast deliveries, District for dining out, and Hyperpure for B2B grocery delivery.